Three-Peat Truck of the Year in Edmonton, Alberta
If we looked back last year, trucks were on course to take control more of Canada's new-vehicle market. Now let's look back a decade when trucks were just an after-thought for the majority of automotive consumers. Only one brand has risen up the ranks to place itself as number two in truck sales within Canada. Not only has their popularity soared, but automotive journalists and third-party organizations have also taken notice. A three-time Motor Trend Truck of the Year recipient is non-other than Ram. Ram has come a long way from its humble beginnings; initially known as the work truck for everyone, it has now become a work truck that rivals most luxury brands.
The era of Ram changed with its initial redesign almost two decades ago, and its popularity has soared ever since. To pay homage to its rise, Ram has designed and engineered a truck that provides all the great features of a passenger vehicle but with a side of nostalgia. Automotive consumers St Albert Sherwood Park, Beaumont, Leduc, Spruce Grove, Devon, Stony Plain, Fort Saskatchewan, and Alberta's surrounding areas appreciate the versatility, capability, and convenience of pickup trucks and understand that Ram is at the forefront.
With more than 30 automotive brands and over 100 nameplates to choose from in Canada, the odds of creating a product that establishes a dynasty is more difficult than many think. Engineering and designing a vehicle that can withstand the onslaught of competition, especially within the half-ton pickup truck segment, is a challenge in itself. Ram has evolved into a product that not only surpassed the king of trucks, the F-150 but created such a distinction that winning Motor Trend Truck of the Year three years in a row was only natural.
Why the Best?
The foundation of this truck begins with its stellar platform and a unique suspension system, including air in the rear. Though it has air suspension in the rear, this does not detract from its ability to do work truck things. Add the industry's first standard hybrid powertrain, and you already have a head start. Step inside and realize that though trucks have been known for their ruggedness, this vehicle is far from that. It can easily compete with a vehicle in the luxury segment and probably come out on top. Features like RamBox, RamBins, reclining rear seats, and an all-new RAM Hellcat with 702 hp, this truck further separates itself from the competition. Its active and passive safety features take the driving experience to a whole other level; 10 years ago, we never would have imagined a truck to be equipped with adaptive cruise control and automatic braking. Alas, we are here now, and Ram is at the front of the pack. Please contact us for more information.